At its core, Essentia is about something simple: investing wisely, with integrity, and in partnership with people who share a long-term mindset. I didn’t build this platform because I had all the answers—I built it because, for years, I struggled to find what I was looking for as an investor.

With today's treasuries whispering sweet nothings of 5% returns, who wouldn't be tempted to flirt with the idea of a risk-free romance? It’s the financial equivalent of a steady relationship in these volatile times.

Every day, navigating the news landscape as a real estate investor is challenging. The headlines, often designed to captivate and shock, promise guidance but sometimes lead us into uncertainty and doubt.

Should I retire with savings or income? This is one of the most important fundamental questions every investor needs to answer for themselves. Yet most people never even consider the decision. Why? As I've written before, retirement planning is broken.

Look to the Wealthy for Clues. Many high-net worth investors and financial experts consider real estate to be the ideal investment — specifically commercial multifamily real estate.

The Ideal Investment for the Next 10 years is Essentia Self Storage Offering IV The last 15 years were not normal. Many investors under the age of 40 can’t fully comprehend this. It’s not their fault. We all have the tendency to engage in recency bias.

The best time to invest in real estate was 15 years ago. The second best time is now. Shortly after leaving Google in 2007, I found myself looking for a safe, income generating investment that could also appreciate and help build wealth over time.